Marketing has changed a great deal in recent decades, particularly with the growth of social media on the Internet. Attention spans have shortened and it has become more important than ever for advertisers to create eye-catching and appealing presentations that really draw in potential customers. One very popular way to do this is through the use of infographics. If you want to present facts and figures or complex information, infographics can be a perfect way to do it. Infographics use design elements and graphics that tap into the visual side of the human brain in order to make your information easily understood by the reader. For those familiar with PowerPoint presentations, the idea behind infographics will not seem that unusual.
Infographics have a wide range of uses in business and in marketing in general. They are often seen in printed reports, blog posts, company newsletters, website ads and business presentations. The compelling thing about infographics is their power to engage the person viewing them. A reader looking at an infographic is able to quickly comprehend and absorb the basic information being related. While all customers want factual information to support the ideas in an ad, they also want that information to be provided in a way that doesn’t require a degree in statistics to understand it. Additionally, they don’t want to have to wade through pages and pages of text to get to this information. Most people are visually oriented, and prefer to learn new information that way. The visual nature of infographics provides easy-to-understand takeaways for anyone looking at them. So, for example, check out this infographic here:
Now, compare it to the raw stats presented on our Performance Tracking Report page where we posted the performance and availability stats of 7 websites we monitored during the St. Valentine’s shopping fever.
So, which information is easier to comprehend – the one presented in the infographic or the pages with stats?
Reasons to use infographics in marketing
Easily Created: In many cases, it’s easier to create an infographic than it is to write an article presenting the same information.
Grabs Attention: A picture really is worth 1000 words, and infographics will grab the reader’s attention in a way that words cannot.
Search Engine Hits: Infographics are powerful tools in the effort to get search engines to notice you. When people use your infographics, they provide a link back to your site.
Viral Phenomenon: There is always a chance your infographics to go viral. Unlike a text message, it is very easy for infographics to be quickly shared and disseminated by social networking sites.
Branding: One of the most important aspects of marketing is brand advertising. Simply by adding your site address and company logo to infographics, you are making the public aware of your brand.
Expert Status: The use of infographics help to confirm that you are an expert on the subject by revealing how knowledgeable you are.
If you plan to create infographics for your marketing campaign, there are a number of things you should do.
- Conduct careful research
- Provide references in the infographic
- Create an organized narrative
- Don’t over-complicate the infographic
- Use simple coordinated colors
- Make sure the message is clear and understandable
- Remember to include your website address
While you can try to create your infographics yourself, it is often better to leave this kind of work to a professional. If your company has an in-house graphics department, then you’re all set. On the other hand, many smaller companies choose to outsource this kind of work. When selecting a company to do this kind of work for yours, you should check their track record and the quality of their portfolio. Do they have a great deal of experience in this area, or is this just something they do as a side business?
If you do decide to try to do the infographics yourself, there are a number of online resources you can turn to, to help you create something that is relatively professional in appearance:
Visual.ly: This is a huge resource with massive amounts of information related to infographics. It also allows you to search through thousands of infographics in order to get ideas for your own.
Hohli- Hohli: Hohli- Hohli allows users to create their own graphs and charts. While in and of itself it doesn’t create infographics, it does allow you to create the individual parts that will go into creating the overall infographic.
Daytum: This allows you to gather up data and information and then organize it in a wide array of formats. The resulting infographics designs are simple and easy to understand.
Infographics aren’t just about organizing your statistics and data; they are about artistic creativity and understanding how to present information in a way that is visually appealing. With this in mind, it is vital to make sure the infographics you (or the company you employed) create are as impressive as possible. This means you should be willing and prepared to spend real money to get quality work.